Thank heavens for fresh eyes, because mine don't know what they're looking at. After a few attempts at a query I've been directed to answer three questions that ought to help anyone attempting to write one of these godawful things. As yet, I have only looked at them with the vaguest of answers in mind.
There's more here, but it boils down to this:
What does your protagonist want?
What does s/he have to do to get it?
What happens if s/he fails to get what she wants? (the stakes)